TYRA BANKS LAUNCHES STAR BASH TO ANNOUNCE ABU DHABI AS FIRST INTERNATIONAL SMIZE CREAM HUB

Tyra Banks and Souad Al Hosani, Director of Investment Care at Abu Dhabi Investment Office (ADIO), discuss tasty topics at Access Abu Dhabi’s SMiZE Cream Dreamz event

Tyra Banks and SMiZE Cream mascot DJ Splitz at Access Abu Dhabi’s SMiZE Cream Dreamz event

SMiZE Cream Cart Rolls In Access Abu Dhabi’s SMiZE Cream Dreamz Event

Tyra Banks, the supermodel-turned-super-businesswoman, has announced that her high-end ice cream brand SMiZE Cream is going global.

ABU DHABI, UNITED ARAB EMIRATES, May 31, 2022 /EINPresswire.com/ — Supermodel-turned-businesswoman Tyra Banks has announced that her premium ice cream brand SMiZE Cream is going global. Tyra made the announcement to an exclusive guest list of UAE dignitaries and business, entertainment and retail pioneers at an immersive SMiZE Cream experience held at Saadiyat Rotana Resort & Villas, a 5-star beachfront resort in Abu Dhabi.

SMiZE Cream’s first international location outside the United States is set to open in the capital of the United Arab Emirates later this year as part of the Access Abu Dhabi program, powered by the Abu Dhabi Investment Office (ADIO). Abu Dhabi provides a gateway to new markets that will accelerate the brand’s global expansion.

Access Abu Dhabi is a market entry program designed to accelerate the global reach of women and minority-led businesses by expanding into the Middle East through Abu Dhabi. The program was founded by Sarah Omolewu, an American expat who, during her 12 years of living in the United Arab Emirates, became a pioneer in entertainment marketing in the Middle East. She is now paving the way for others like her to thrive in the region through the Access Abu Dhabi program.

The announcement of SMiZE Cream’s first international location followed an exclusive and highly interactive preview party led by Tyra Banks, giving guests an immersive look at the SMiZE Cream Dream. The event featured a decadent extravaganza with all attendees embarking on a journey of creative surprises representing the core values ​​of the SMiZE brand: Goal Getting and Dream Catching. Each moment tells a unique story of family and dreams through inspiring characters, personalities and stunts showcasing popular flavors from the SMiZE product line.

Tyra proudly commented, “When I look at the international community, I see an opportunity. I’m thrilled to be in Abu Dhabi and developing Smize cream here. I am so lucky and grateful for the open arms and genuine support that the Abu Dhabi Investment Office and Sarah Omolewu, Founder of Access Abu Dhabi, provide.

The Access Abu Dhabi program was launched in November 2021. At its launch, a VIP delegation of 22 high net worth investors, industry leaders and celebrity entrepreneurs, including Christina Milian, Metta World Peace, Kevin O’Leary, Hill Harper, Patrice Brickman, Kate Goodall, and more embarked on an immersive three-day experience to discover why Abu Dhabi is the gateway for innovation and business to the Middle East and beyond.

Sarah Omolewu, Founder of Access Abu Dhabi, said: “I first spoke with Tyra about SMiZE Cream nearly a year ago and was immediately captivated by the brand and its vision. Maven Global Access aims to support women and minority-led businesses with global expansion. Building bridges between East and West together with the Abu Dhabi Investment Office team has been personally rewarding. Tyra’s marketing genius and successes inspired my work, so collaborating with her to bring this moment to life was truly an honor.

Access Abu Dhabi is open to businesses run by minorities and women. Interested companies can apply for the program here: www.accessabudhabi.com.

Omar Khan
Maven Global Access
+971 50 652 0571
write to us here

TYRA BANKS LAUNCHES STAR BASH TO ANNOUNCE ABU DHABI AS FIRST INTERNATIONAL SMIZE CREAM HUB

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