Travel, tourism and hospitality Accor and Al Hamra sign an agreement with Ras Al Khaimah Sofitel
Accor, a world-leading hotel group with more than 400 hotels in India, the Middle East, Africa and Turkey, is expanding its luxury portfolio in the United Arab Emirates with the introduction of the Sofitel brand in the emirate of Ras Al Khaimah.
The facility, slated to open in 2023, will become an iconic resort for the group in the region, the group said.
The group is working with Al Hamra, one of the leading real estate development and investment companies in Ras Al Khaimah, to expand its hotel portfolio. The group is focused on developing premier lifestyle destinations, including luxury and leisure hotel developments.
Benoy Kurien, CEO of Al Hamra Group, said: “We are committed to supporting the transformational growth of Ras Al Khaimah to make it the most livable destination through its urban developments of the future. As the first destination to be certified as safe and to record significant growth in tourism and hospitality after the pandemic, the Emirate is focused on strengthening its tourism infrastructure and we will contribute to this by providing exceptional hotel experiences. Thanks to our partnership with Accor to bring the Sofitel brand to the emirate, we are strengthening our portfolio of hospitality and leisure assets, in addition to revolutionizing the hotel landscape in Ras Al Khaimah.
Nestled between the Arabian Gulf and the Hajar Mountains, the resort is located along a private beach, surrounded by landscaped gardens and an 18-hole golf course. The destination offers visitors an unparalleled experience with a unique topography. The landscapes vary from the highest mountain in the United Arab Emirates, from terra cotta deserts to lush mangroves, white sand beaches and the longest stretch of coastline in the United Arab Emirates. The property is located less than an hour’s drive from Dubai International Airport.
“In recent years, we have witnessed accelerated economic growth for Ras Al Khaimah, which is now positioned as a competing hotel destination in the Middle East,” said Mark Willis, CEO of Accor India, Middle East, Africa and Turkey. “The introduction of the Sofitel Ras Al Khaimah Beach Resort positions Accor as a key player in the Emirate’s commitment to develop tourism through an improved visitor experience with differentiated and sustainable products while presenting the capabilities of the Accor brand in as a leading hotel group in the region.
The resort will be strategically located in the heart of the integrated tourist destination of Al Hamra, providing its guests with direct access to a range of hospitality and leisure offerings, including Al’s 18-hole championship golf course. Hamra Golf Club, Al Hamra Marina and the Yacht Club. , Al Hamra International Conference and Exhibition Center (AHIECC) and Al Hamra Shopping Center. All located in an integrated destination with various residences and the future expansion of Al Hamra with a beach promenade and sports complex.
Once opened, the property will feature 300 keys including contemporary rooms, suites and villas with views of the gardens, golf course or sea. In addition, the hotel will feature six elegant restaurants serving excellent cuisine from around the world.
Accor currently operates 62 properties (18,562 keys) in the United Arab Emirates with 20 properties (5,831 keys) in the pipeline, including 5 properties under the Sofitel brand. -TradeArabia News Service