The Setai, Miami Beach – The most elegant and lively address in town

The Setai, Miami Beach is an upscale hotel that brings together more than tropical and Asian vibes, it’s a fusion of intimate, personalized hospitality with the flair and style of one of Miami Beach’s finest resorts.

Staying at the Setai is a truly unique Miami Beach experience. This is unmistakably a historic resort, but the historic architecture and ingenious design create a welcoming boutique atmosphere that reflects the hotel’s commitment to exclusive and personalized hospitality.


The Setai, Miami Beach, member of Leading Hotels of the World, offers 87 Art Deco rooms in the original building, 50 Ocean suites in the tower and an exceptional Penthouse with swimming pool. Facilities include the Spa Valmont and a Clefs d’Or Chef Concierge. The gardens, punctuated with water pods, sculptures, and tropical plants, are where guests will find three temperature-controlled pools, then the full-service private beach.

The dinner is headed by Executive Chef Vijayudu Veena and includes the lively restaurant Jaya, and on the beach, The Ocean Grill, writes Andrew Forbes (The luxury editor).

Private beach, Le Setai

From the elegant vintage art deco facade, one enters a sophisticated and welcoming lobby with a striking bar, gallery shops and a lounge area that leads to the signature Jaya restaurant, set around swimming pools and palm trees. We are immediately embraced with warmth and calm.

The interior aesthetic is unmistakably Asian, a striking fusion with the location and architecture of Miami Beach, mixed with artwork, as well as design cues from China and beyond, including the old gray brick floor, native to Chinese art deco buildings in Shanghai, and a wooden trellis, handcrafted from Burmese teak by a Chinese craftsman.

Record style

Check-in is a low-key and tranquil experience, a welcome contrast to the hustle and bustle of Miami Beach and the city’s traffic. Room keys are presented in a handcrafted leather wallet, a subtle and sophisticated gesture that sets the tone for The Setai’s approach to exclusive and personalized hospitality.

Suite style

I stayed in the Art Deco building where guests can choose from 87 studio suites, one bedroom suites, junior suites, and split level suites. The design and details really communicate the wow factor – with dark hardwoods and Asian textures, and all the attention to detail that makes for a truly personalized stay.

Every element is carefully organized, from the sculpted Asian tray that sits at the foot of the bed, the desk with thoughtful touches, the neatly presented bathrooms, and the walk-in closet with beach bag, flip flops and more.

Expect all the luxuries in a 5-star hotel room, such as a Nespresso machine, smart TV, and chic Acqua di Parma bath products.

The welcome equipment including fresh fruit, champagne truffles and French champagne was outstanding. That’s what the Setai is, the thoughtful touches that make even the shortest stay so memorable.

Suite at Setai

Welcoming style

Of course, in the hospitality world, sophisticated design and details mean less without the caring and thoughtful human element. Here, Managing Director Mr. Alex Furrer and his superb team complete the customer experience. From a warm, personalized welcome to generous gestures, such as helping me collect my rental car, arranging valet parking, and making my stay comfortable, welcoming and special.

Dining room style

The signature Jaya restaurant offers a menu where west meets east, set in a spectacular setting of palm trees – with a vibrant soundtrack of live DJ sets and the performance of live artists.

The Ocean Grill is an open-air homage to ocean delicacies prepared over the coals – overlooking the Atlantic.

Spa style

Although it was only a short stay, I did have time to visit the Spa at the Setai, Miami Beach, located in the Beach Tower. The property has partnered with Valmont, the Swiss skin care company renowned for its scientifically proven anti-aging treatments and products. I experienced a men’s facial treatment in one of the four spa suites, all of which can accommodate up to two people, ocean and pool views, private bathroom and steam room.

My therapist was a delight, so friendly, professional, who really listened to my concerns and wishes.

Cultural style

On this occasion, my stay in Miami was a precursor to going to the Gulf Coast. The city remains one of my favorite destinations in the United States. It is a culturally rich and diverse destination, with a captivating flavor of all the Americas.

Art and creativity are part of Miami’s DNA. Art Basel has been a staple of the annual art scene here since 2002, strengthening Miami Beach as a hub for contemporary art. Each December, Miami Beach’s galleries, beaches, public spaces and hotels embrace the latest creativity from performers and artists from the Americas and beyond. Despite being a small community, Miami Beach also boasts world-class institutions such as the Wolfsonian-FIU Art Gallery and Research Center; the Bass Museum of Art and the New World Center, a venue designed by Frank Gehry for music, including classical performances of the famous New World Symphony.

Setai’s head concierge, Maite Foriasky, and her team are on hand to give you the information you need to truly immerse yourself in all that Miami Beach and the city beyond has to offer.

Andrew Forbes

Andrew is a marketing communications consultant working in the wellness, travel and lifestyle industries. His experience in public relations, marketing and branding spans over 25 years. He writes regularly on international wellness, travel and lifestyle themes with a particular passion for the Mediterranean and the Americas. Originally from the United Kingdom, Andrew Forbes has lived in the United States and France, but now resides in southern Spain, where he is travel editor for Spain’s leading English-language newspaper. For Andrew, luxury is a lot; most importantly, genuine hospitality, authenticity and attentive service. Web:

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