project44 launches its NASCAR sponsorship


CHICAGO–(COMMERCIAL THREAD) –project44, the global leader in real-time supply chain visibility, signs its first NASCAR sponsorship with Rick ware racing and BYRD race. The project44 car will compete in the NASCAR Cup Series midsummer race, held at “The Magic Mile” on Sunday, July 18, at Foxwoods Resort Casino 301.

High level competition is in the DNA of project44. Doing what it takes to win has propelled the company to a leadership position in the race to provide real-time transportation visibility solutions for premium brands and their global supply chains. In June, project44 raised $ 202 million in E series financing, led by Goldman Sachs, resulting in a valuation of $ 1.2 billion and achieving unicorn status. Popular old unicorns include Airbnb, Facebook, and Google.

For this event, project44 is partnering with Tive, one of the leading real-time condition tracking and tracking companies that co-sponsors the car. Use Tive innovations Solo 5G Project44’s tracking solution and software, racing fans will benefit from a live demonstration of key supply chain visibility solutions as the car heads to the track in the days leading up to the race.

project44 will leverage the reach and importance of NASCAR to highlight its market leadership and the massive impact of its visibility solutions on the efficiency and resilience of supply chains. The management of the company has invited and will welcome its customers, prospects and partners to testify to the event, the energy of the team and the determination to push performance further.

The synergies between project44 and its clients run deeper than they appear. Bayer Crop Sciences, Proctor & Gamble and Interstate Batteries are just a few of the project’s clients44 who boast successful partnerships on and off the track, some extending beyond 30 years.

Tim Bertrand, WW field operations president of project44, leads the sponsorship project. Bertrand grew up in a family of racers where he learned and experienced the value of NASCAR as a platform for high value media exposure, brand and company growth, and employee engagement.

“The project44 team has already built a company that is transforming the logistics industry – and this race gives us the opportunity to write a new page in our company’s history,” said Bertrand. “This is an exciting project for all of our team members, and once again we demonstrate our commitment to being a leader, breaking records and moving the business forward. ”

“Running is a truly global sport. NASCAR has a massive and passionate audience who are excited to interact with brands that partner with the racers they love, ”said Krenar Komoni, CEO and Founder of Tive. “It’s the perfect partnership and a new level of brand awareness for our business as we continue to grow exponentially.

Technology, innovation and leadership will be fully on display as the project44 and Tive cars take their positions at New Hampshire Motor Speedway on July 18. With project44 and the Tive livery featured on TV screens across the country, the partnership will benefit auspicious start.

About the project44

project44 is the world’s leading advanced visibility platform for shippers and logistics service providers. project44 connects, automates and provides visibility into key transportation processes to accelerate information and reduce the time it takes to turn that information into action. Leveraging the power of the project44 cloud platform, businesses increase operational efficiency, reduce costs, improve shipping performance, and provide their customers with an exceptional Amazon-like experience. Connected to thousands of carriers worldwide and offering full coverage for all ELD and telematics devices on the market, project44 supports all modes of transport and types of shipping including Air, Parcels, Final-Mile, Less -than-Truckload, Volume Less-than-Truckload, Groupage, Full Truck, Rail, Intermodal and Ocean. In 2021, project44 was named a Leader among Real-Time Transportation Visibility Providers in the Gartner Magic Quadrant. To learn more, visit

About Tive

Tive is a leading provider of real-time supply chain visibility information that helps logistics professionals actively manage the location and condition of their in-transit shipments. With Tive, shippers and logistics service providers (LSPs) eliminate avoidable delays, damage and shipping failures. Tive’s solution delivers data generated by its industry-leading trackers enabling customers to actively optimize their shipments, improve their customer experience, and unlock supply chain insights in a real-time, actionable way. . For more information visit

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