Preferred Hotels & Resorts Selects The Hotels Network to Drive Growth in Member Hotel Reservations


Preferred Hotels & Resorts, the world’s largest independent hotel brand with more than 700 properties in 80 countries, has partnered with The Hotels Network (THN), an innovative technology company providing a platform designed for hoteliers and groups hoteliers to increase bookings made through their and branded channels. As the independent hotel brand continues to invest in its member properties, the new partnership with THN gives hoteliers direct access to best-in-class technology, proven to drive bookings and revenue.

As part of the new deal, Preferred will use THN’s conversion and personalization tools to improve customer experience and engagement on its branded website. Key highlights include the ability to shop directly over OTAs while highlighting the lowest fare available on the brand’s website and delivering over $ 3.8 million in value. I prefer Hotel Rewards members who are reassured of the best rates via valuable price comparisons, contributing to an increase in website bookings and a better conversion rate.

“This new partnership with The Hotels Network will play a central role in enabling our member hotels to capture bookings that would otherwise have gone to expensive OTAs,” commented Rhett Hirko, Global Vice President, Revenue Optimization at Preferred Hotels & Resorts . “For example, disparity and conversion reports provide a clear benefit to hoteliers; and this valuable information, which is free to our member properties, helps them to further improve rate parity through OTA price monitoring and easy access to click-to-book production conversion rate on our website .

THN will also become the latest member of Preferred’s Alliance Partner Program, providing member hotels with further opportunities to access conversion and personalization tools at a preferential rate that can be included on their own hotel websites. Member hotels will also benefit from free access to THN’s latest product innovation, BenchDirect, the industry’s first benchmarking platform dedicated to the direct channel.

“We have seen a significant increase in direct business since using THN’s technology to personalize the experience on our website for visitors,” said Anne Elcon, director of marketing and e-commerce at the member institution. Carneros Resort, which has been working with the THN team since October 2019. “It is a pleasure to see these two forward-thinking brands come together to help the industry develop the direct channel, so essential today for the reprise.

Juanjo Rodriguez, CEO of THN, added: “At The Hotels Network, we are delighted to join forces with Preferred Hotels & Resorts, one of the most esteemed brands in the industry. We are particularly excited to see how using the insights from BenchDirect, coupled with our conversion and personalization tools, will enable hotel teams to not only identify direct revenue opportunities, but also take action faster and better. effectively.

About Preferred Hotels & Resorts

Preferred Hotels & Resorts is the world’s largest independent hotel brand, representing more than 700 unique hotels, resorts, residences and hotel groups in 80 countries. Through its five global collections, Preferred Hotels & Resorts connects discerning travelers to a singular luxury hotel experience that meets their lifestyle and style preferences for every occasion. Each property in the portfolio maintains the high quality standards and unmatched levels of service required by Preferred Hotels & Resorts’ integrated quality assurance program. The I Prefer â„¢ hotel rewards program, Preferred Residencesâ„ , Preferred Prideâ„  and Preferred Golf â„¢ offer valuable benefits to travelers seeking a unique experience.

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About the hotel network

Working with more than 10,000 hotels worldwide, The Hotels Network offers its customers a comprehensive growth platform to fuel their direct channel. By leveraging a suite of built-in tools and analytics, hotel brands can attract, engage and convert guests across the user journey.

In addition to price comparison, review summaries, and a full suite of customization options, THN’s Oraculo product leverages machine learning techniques to predict user behavior, then automatically personalizes the message and l offer for each user. The company’s latest innovation, BenchDirect, is the first benchmarking product for the direct channel, providing hotels with unprecedented competitive data that completely changes the rules of the game.

THN’s mission is to improve the online booking experience, develop direct bookings and strengthen the relationship between hotel brands and their customers.

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