OnTheSnow launches 53rd season with new website


OnTheSnow rides the lifts today on its 53rd season, revitalized by our passion for “Activate the ski travel experience” and our new platform, OnTheSnow.

“The new OnTheSnow platform has a fresh and modern design but, more importantly, it is optimized to reflect the changing dynamics of the ski industry,” Chad Dyer, global managing director of Mountain News, shared with OnTheSnow.

“Today, more than 50% of skiers and snowboarders use ski lift access products like Epic Pass, Ikon Pass, Mountain Collective, Indy Pass when visiting a resort. Consumer preferences have changed as resort customers sample more resorts than ever before and the frequency of visits by season continues to increase, ”Dyer explained.

“Our new platform, which reaches 9 million unique visitors each year in North America, includes our website, mobile app, social media and email channels aimed at undecided / non-engaged skiers who are considering skiing. buy a pass, or have a pass and want to decide where to go. use it, ”Dyer continued. “We focus on”Enabling the ski trip experience, ‘ by providing useful content for planning ski trips and a daily dose of inspiration to our users. “

OnTheSnow’s new look was designed to deliver the content and experiences we know skiers and snowboarders are looking for in 2021 and beyond. This includes three main areas of the website;

1 – Snow reports

OnTheSnow has been a global provider of snow and weather conditions for ski resorts since 1968. This 24/7 coverage continues for the 53 of OnTheSnow.rd season and includes snow and mountain in real time conditions, exclusive weather forecasts and over 3,000 ski resort webcams.

2 – Travel planning

The new OnTheSnow platform is very organized around the pass products that skiers tend to use.

OnTheSnow has thousands of opinion on seaside resorts, and the Visitors Choice Awards, which skiers can read to help plan their next vacation.

3 – Review

OnTheSnow weekly digital magazine contains hundreds of in-depth articles and information you need regarding gear, trip planning, ski passes, weather and more.

Visit us often as our editorial team is constantly updating and adding new information.

Featured Photo By Jordan Curet Photography

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