NCET Biz Tips: Windows Of The World Awaits

Northern extension of the pepper mill.

As we move through life, many of us develop lists of experiences and accomplishments that we hope to have or achieve in our lifetime.

Deep down we know there is so much to see and experience, not just locally but around the world. Yet, there never seems to be enough time for all of this to happen. Even the weekends end too soon. We have family obligations. Raising children is a full time job and more. We have trade obligations. Maybe we don’t have the time and money to travel if travel is on your to-do list. When you add it all up, it can be frustrating not being able to detach yourself, even if it’s just for a day.
Bill Leonard


Here is an unusual suggestion for you. Your getaway, if only for an hour or two, can be found locally and serve as a soothing escape. The Pepper Mill here in Reno is an oasis where you can see the beauty and splendor of the world we live in through stunning cinematography and photography on big screen screens throughout the resort. And this FREE experience is available 24/7 for anyone who stops by.


Gaming and hospitality are certainly the most important facets of Le Moulin à Poivre. You may not know that the Peppermill is known far and wide for its entertainment, electronics and media (EEM) group, led by Joe Ness, encompassing jaw-dropping videography and still photography that sets this resort apart. of all the others.


Here is the story of the creation of EEM. In 2007, Pepper Mill owner Bill Paganetti walked into Joe Ness’s office to review other projects Bill had contracted with Joe for. He noticed a few screens Joe was playing with for personal use in his office, which caught Bill’s interest.


Bill returned later that day to review them and offered Joe to tune two 50-inch screens for his hotel check-in area and 90 days to produce content. Joe took up the challenge. After the rollout, the project was so popular with hotel guests and employees that Bill decided to place the images throughout his property. It has now evolved into an investment of over $50 million in all of Bill’s properties.


The Energy Star-certified Peppermill Resort Spa Casino on South Virginia Street is the AAA Four-Diamond flagship property with 1,621 lavish guest rooms and suites, a lavish three-story 33,000-square-foot spa and salon, numerous award-winning restaurants, and 82 000 square feet of slot machines, keno and table games. Its state-of-the-art racing and sports betting space is second to none. The property has over 120 large LED screens, displaying over 20,000 images that the Joe’s Peppermill team has taken around the world. Each room has its own image gallery and no two screens are the same.


Joe and his team also have hundreds of other displays that are part of the Peppermill digital signage network. They display information about directional signage, restaurant touchscreen advertising, culinary art, daily events and additional relevant information to help customers enjoy their Peppermill experience. Joe’s EEM Group produces all content for these displays and the Peppermill website serving all six Peppermill properties.


Another big part of day-to-day work involves designing, organizing, installing, and running the integrated systems that run all of this equipment. This includes on-campus networked fiber optic distribution systems and large-scale event production for concerts and band gatherings. Not to be forgotten are television systems for all hotel rooms and other high-tech systems such as sports betting and touch screens.


Is all of the above glamorous? Sometimes yes; often not. Joe and his team just don’t set up shop in remote scenic spots and take great pictures. They are in the trenches. Still, there’s no denying that Ness’ group is as much a troupe of adventurers as it is a team of photographers and videographers.
As “Quarterback of the Offense” at the Peppermill, Ness says one of the coolest parts of his team is using the latest technology in film production equipment, including drones, robots and ultra slow motion video capture equipment. Joe’s crew numbers 50 key technicians and managers at the Reno Peppermill alone.


Are there any challenges? Daily, yes. But to justify the budget, Peppermill management expects Joe to get thousands of usable shots on each trip. Each photograph should be timeless. No tourists are allowed in the photos. As you walk around the station, you’ll also notice that you rarely see people in a video or photo. Work stress is still there, but it boosts energy for everyone.


Beautiful cinematography aside, Ness is incredibly proud of a project. As some may know, Peppermill Casino already has a reputation for handling one of the best sportsbooks in Reno, if not the best. A few years ago, the Peppermill undertook an ambitious renovation involving an expansive curved LED digital signage video wall to make the betting area one of the most impressive and immersive in the country. Working with Samsung and its partners, AV teams installed a 110-foot-wide finely angled curved LED digital signage wall in 10 days without shutting down the area. The result? Delighted patrons.


Pepper mill images, without special effects often overused in the commercial world, can bring you back to the memory of a trip you experienced with your loved ones. Maybe one of the videos takes you back to a less busy time in your life. The overall experience of seeing so many wonders of the world up close can inspire you.


The Peppermill Reno continues to invest Joe’s travels to every continent to seek out those shots that stand the test of time. Above all, there’s no doubt that Joe and the entire Peppermill team want your walk through the resort to feel like a walk around the world.


NCET Tech Wednesday, July 13 is your opportunity to learn more about Peppermill’s entertainment, electronics and media group.


Register early for the Pepper Mill on-site introductory tour from 4-5 p.m. and networking from 3-4 p.m. For tickets and more information Click here.


Bill Leonard is Vice President of Communications at NCET and a freelance writer of lead-generating case studies, brand and success stories, sales-focused web copy, and white papers. Connect with Bill at linkedin.com/in/billleonardusa. NCET produces educational and networking events to help people explore business and technology.

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