Maine Tourism Association Reaches Centennial Mark

HALLOWELL – The Maine Tourism Association celebrates its 100e year in 2022. Established in January 1922, the Maine Tourism Association is the state’s foremost advocate for all tourism-related businesses. Members of the MTA include accommodation, restaurants, camps, campgrounds, retail, outdoor recreation, guides, tour operators, transportation, entertainment, and cultural and historical attractions. MTA is a private, non-profit association that works closely with the State of Maine. MTA operates seven State Visitor Information Centers – Kittery, Fryeburg, Yarmouth, Hampden North and South, Houlton and Calais – and responds to state emails and the toll-free visitor information hotline.

The MTA has produced and distributed the state’s official travel planner, Maine Invites You, since its inception in 1933. The Association also produces the state’s official road map, as well as many other publications over the decades for providing information and inspiring travelers to Maine.

MTA was founded as the Maine Publicity Bureau by Hiram W. Ricker, son of the founder of Poland Spring, with the goal of “advertising Maine attractions as a tourist state.” On May 1, 1922, the corporate headquarters were opened in the Pine State Building, Longfellow Square, Portland. Founding members each contributed $ 1,000 (over $ 15,000 in today’s money) while other membership dues ranged between $ 500 and $ 25 ($ 25 equals $ 376 today). The name of the organization was changed in 1999 to the Maine Tourism Association.

To celebrate its centennial, the Maine Tourism Association hosts regional events and webinars throughout the year, as well as a centennial gala, concert and golf tournament at its annual meeting in May. The gala will take place at the Poland Spring Resort.

“We are delighted to be able to host our gala at Poland Spring, the place where it all began! There is so much history there and it is so tied to MTA. It’s great to work with Cyndi Robbins (owner of Poland Spring Resort) so we couldn’t ask for a better partnership, ”said CEO Tony Cameron. “We are also very fortunate to have MTA Centennial Year sponsored by Kennebec Savings Bank and Bay Ferries Ltd.

A new logo will be used in 2022 in recognition of the 100e year. The logo is a version of MTA’s new main logo unveiled last fall. The centennial logo recognizes the milestone with the zeros in the “100” overlapping to create a pinecone effect, reflecting Maine’s nickname as “State of the Pine.”


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