Jumanji expands into theme parks, hotels and more with new partnership

Dodge monkeys, lions and that pesky pelican, and pack your bags for a new adventure!


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Picture via Sony

Get ready to shout “JUMANJI!” because it’s the only way to escape our latest franchise news. It may be a bit exaggerated. It turns out that your last encounter with Jumanji will free you from its grip after you have checked, gone through the turnstiles or cashed in at the cash desk. That’s right, Jumanji expands his empire. Today, Sony Pictures and Merlin Entertainments announced a deal that will bring a host of new interactive opportunities for movie fans in the form of theme park attractions, retail outlets, themed hotel rooms and more. . Come to a location near you (if you live or are in Europe and North America), the new Jumanji-based features will soon be implemented in Merlin’s Resort theme parks and water parks.

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The news comes just a month ahead of the official opening of the first high-stakes board game-centric movie-based ride, which is expected to allow visitors to line up in April at Merlin’s Gardaland Resort in Italy. “Jumanji – The Adventure” will take those daring enough to embark on an exciting tour through the dark jungles of Jumanji. Pitfalls and harrowing visions are behind every twist of the ride. Wondering if you can take your young travelers to such an adventurous attraction? “Jumanji – The Adventure” was designed specifically for them, planning just the right amount of thrill into its engineering. Gardaland Resort will combine the debut of the ride with the Jumanji treatment within its hotel walls as several rooms will be decorated in a theme that reflects the park’s new ride.


Jumanji first wowed audiences everywhere in 1995 with a stacked cast that included Robin Williams, Bonnie Hunt, Kirsten Dunst, Bradley Pierceand jonathan hyde. With a roll of the dice, lives were changed forever and wild creatures were released into the real world, leaving chaos in their wake. The comedy-adventure was an immediate hit, and although its ending set the film up for a sequel, fans wouldn’t get the next part of the story until more than two decades later, when Jumanji: Welcome to the Jungle was released in 2017 along with 2019 Jumanji: the next level to follow. The new films took audiences on a new journey with another top cast, including Dwayne Johnson, Jack Black, Kevin Hartand Karen Gillan.


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Picture via Sony Pictures

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As far as the amusement park world is concerned, this latest rollout of JumanjiAttraction-based rides are a great initiative from Sony and Merlin. With Merlin’s background currently offering visitors interactive situations with their favorite Marvel characters, Peppa Pig, and more, the Jumanji brand is simply giving customers another reason to go through the turnstiles and experience their own game-based adventure. of society, hopefully without all the giant mosquitoes.


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