Four Seasons Resort Maui in Wailea launches impressive new lifestyle campaign under the visionary lens of acclaimed fashion photographer, Pamela Hanson


Iconic Maui Resort Combines Fashion and Luxury Travel in a Reimagining of the Traditional ‘Hotel Photoshoot’

MAUI, Hawaii, October 18, 2021 / PRNewswire / – that of Hawaii legendary five star Forbes Four Seasons Resort Maui in Wailea, a property synonymous with limitless luxury and timeless style, has partnered with renowned fashion photographer Pamela hanson to reinvent the archetypal architecture-driven hotel narrative with the start of a stunning new lifestyle resort campaign photographed through an upscale fashion editorial lens with the destination front and center .

The Four Seasons Resort Maui seen through the visionary lens of acclaimed fashion photographer Pamela Hanson, who collaborated with the resort for a fresh take on the traditional hotel photoshoot.

As the very first resort of the famous Four Seasons Hotels and Resorts brand, the resort continues to reinvent itself more than three decades later, appearing in front of Hanson’s lens to unveil a catalog of new lifestyle imagery and brand that captures the luxury resort in a new light and a new face – avant-garde, timeless and effortlessly elegant.

Inspired by Hanson’s memorable shots and exceptional photographic skills spanning 30 years of filming experience for the covers of Vogue, Elle, Glamor, Harper’s Bazaar, Vanity Fair, GQ, and In the style, the resort selected the iconic fashion photographer to shoot on-site at the 15-acre property with 383 rooms and suites, three stunning pools, a renowned spa and wellness center, and three award-winning restaurants earlier this spring.

Recalling the height of the model era of the 80s and 90s, where photoshoots were shot on location in exotic locations around the world, the appeal of the destination was often used to highlight people, clothing and accessories. For the Four Seasons Resort Maui, in a refreshing and artful role reversal, models were used to show off the beauty of the resort, which changed the outlook towards the destination itself. In an effort to bring back a essence of the 90s, Hanson was joined by hand-selected premium models Elaine irwin, Claudia mason, Dajia wilson, Frank can de Velde, and Christophe Gary Lawson which has resulted in a stunning new image set that reinvents hotel photography and will be featured on hotel website, marketing, digital advertising and social campaigns this fall.

“Given the desire to make some exciting new lifestyle photos for the property, we naturally sought out an architectural photographer who could photograph the lifestyle. As I have spent years in fashion, it made sense to me. appeared that we should consider a fashion photographer in the days when budgets allowed to travel all over the world for editorials. These masters know how to shoot on location and capture a sense of belonging even though magazine editorials were focused on clothing and models. Pamela was the perfect choice for this shoot given the depth and breadth of her experience, ”adds the Marketing and Design Advisor, Michelle gaillard.

As a resort known for making waves and collaborating with legendary fashion houses like Missoni (two of the property’s poolside cabanas feature Missoni furniture), and as an iconic backdrop to movies, shows, and campaigns (most recently, HBO’s limited series, The white lotus), the decision to bring in Hanson emerged as the next natural step in the brand’s evolution over the past decade in what may be the very first high-fashion hospitality shoot at the kind.

“When I had the opportunity to shoot at the Four Seasons Maui, I was immediately inspired by the unique personality of the resort and the many possibilities to showcase its beauty,” notes Pamela hanson. “Typically, in high fashion sessions, models are the subject; however, in this case the resort was a topic in its own right. Beautiful, graceful, timeless and always in fashion. It was an honor to have the opportunity to use my fashion. editorial experience in a new and creative way at such an iconic property. “

“It was an honor to have Pamela hanson on the property to showcase the complex we all know in a whole new light, ”adds the General Manager Ben shank. “After a year of change, we had the opportunity to do something different at the resort and took full advantage of the opportunity to creatively capture the Four Seasons Resort Maui.”

Photos from Hanson’s set will be displayed throughout Four Seasons Resort Maui in Wailea, as well as on the hotel’s website and all digital channels. To view all of Hanson’s photographs of the Four Seasons Resort Maui, visit here.

Contact: Crissa Hiranga, [email protected]



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SOURCE Four Seasons Resort Maui

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