Developers announce ‘grand’ plans to paint empty area of ​​Desert Color near I-15 with world-class resort – St George News

ST. GEORGE- The developers plan to build a large resort in the new Desert Color community where Southern Parkway connects to Interstate 15. And they hope their new resort will continue Southern Utah’s transition from a sleepy retirement community to a hot spot for the wellness and athletics markets.

A New Marriot Hotel and Wellness-Focused Conference Center to Be Located in the Planned Community of Desert Color, St. George, Utah, Date Unspecified | Artist’s rendition courtesy of Atara Autograph Collection Residences, St. George News

A Marriott Autograph Collection resort called Atara with 12,000 square feet of “flexible meeting space” will be built in the next 36 months near the Southern Parkway exit on I-15. It will be part of 3,350 acres known as Desert Color.

Named after the Hebrew word for “crown,” Atara is expected to have four main land use districts: commercial, recreational, resort and mixed-use residential, according to the resort’s website.

“We emphasize health and wellness, which we believe is a big part of tourism. Our spa and dining offerings will cater to athletes visiting St. George,” said John Cooper, director of development for real estate company AMS Hospitality. “We will have programs to meet the needs of athletes and non-athletes. But we thought that was a big missing piece in the tourism market – that while there are plenty of athletes arriving, there really isn’t a place that focuses on giving them good meals and nutrition at the same time.

The hotel with a conference center will also serve to help athletes recovering from popular events like the St. George Marathon and Ironman Triathlon races. The resort will feature indoor and outdoor pavilions with state-of-the-art technology, a business center, gym, swimming pool and dining options.

“It’s unique in terms of the size of what’s offered in the St. George market right now,” Cooper said. “And that allows us to have conferences all year round and accommodate over 500 people for those conferences.”

New Marriot Hotel and Wellness-Focused Conference Center to be Built in Desert Color Planned Community, St. George, Utah, Date Unspecified | Photo courtesy of Atara Autograph Collection Residences, St. George News

Cooper said the project would be the only branded resort in southern Utah, and having the Marriott brand is a big draw for tourism. He acknowledges that there are many different sizes and types of venues in southern Utah for conferences, and more are planned for the future. But he said he thinks this property will be unique.

Bill Hobson, marketing officer at Berkshire Hathaway, said the resort’s pool will feature fire pits, waterfalls, rock formations and hot tubs. This area will be built by Lucas Lagoons, a Florida company known for appearing in the Animal Planet series “Insane Pools: Off the Deep End.” Fully equipped cabanas with catering service will surround the main pool.

Hobson said there will also be two acres of outdoor space for events and an outdoor pavilion.

In addition to the 128 hotel rooms, the community will have 136 residence villas, Hobson said. Atara Autograph Collection residences will include private pools, outdoor kitchens, fireplaces, and one-, two-, three-, and four-bedroom options. Villas will be fully furnished with furniture, linens, cooking utensils and cutlery.

A big draw will be a full-time outfitter on site. Cooper said guests can arrange custom outdoor adventures at the property. Excursions from two hours to two weeks will be at guests’ fingertips. Vendors will be on hand for various experiences such as canyoning, biking and more.

“They can tailor these things to your abilities, length of stay, and your desire to push yourself or take a relaxing walk through Snow Canyon,” Cooper said.

The resort will connect to the St. George Trail system and have additional trails that run through the Desert Color community.

Another attraction for the station will be the catering offer, with four establishments planned to be open to the public. Cooper said they range from fine dining to takeout items.

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