Crimson Resort and Spa Boracay delivers true Filipino hospitality with latest campaign – Manila Bulletin

Grand opening of “Live Love Local” at Crimson Resort and Spa Boracay are James Montenegro, Country Manager of Chroma Hospitality; Carmela Bocanegra, Vice President of Sales and Marketing at Chroma Hospitality; and Patrick Manthe, general manager of Crimson Resort and Spa Boracay.

Chroma Hospitality is bringing its year-long “Live Love Local” campaign to the shores of Crimson Resort and Spa Boracay. With activities created for beach dwellers, the world-famous resort offers a unique travel experience by celebrating local cuisine, arts and culture.

At the recent launch of “Live Love Local” in Crimson Boracay, Chroma Hospitality is once again emphasizing local brands and products from the Philippines as the tourism sector recovers from the damaging effects of the pandemic. The Ministry of Tourism, Tourism Promotions Board, Philippines Airlines and Cebu Pacific Airlines are supporting the campaign.

“It’s very exciting for us in the travel and tourism industry, as we’re all back to travel. So with that in mind, at Chroma Hospitality, with our Crimson and Quest Hotels brands, we aim to focus more about helping and improving our fellow local businesses with our ‘Live Love Local’ campaign,” said Carmela Bocanegra, VP of Sales and Marketing at Chroma Hospitality. “So that’s our battle cry for 2022, because we passionately support local brands and products as well as local destinations. As you know, Crimson and Quest Hotels are all 100% Filipino brands and owned by Filinvest, our parent company, which is also 100% Filipino.

Specific to Crimson Boracay, the resort has partnered with local brands on the island as well as neighboring municipalities, showcasing the best of Filipino produce in its “pasalubong” corner accessible to all of its guests. Crimson also offers its “Live Well, Love Local” staycation packages for those who wish to experience the pinnacle of Filipino hospitality in the heart of paradise.

“Art on a Plate at Mosaic” event with Troy Montero, Aubrey Miles, Joanne Rae Ramirez, Patrick Manthe, Carmela Bocanegra and Jane Kingsu-Cheng

“Another way to embrace the ‘Live Love Local’ spirit in Crimson Boracay is to engage young artists in our arts and youth program, which aims to support young local artists,” says Patrick Manthe, Director general of Crimsons Resort and Spa Boracay. The arts and youth program currently has 10 young local artists supported by resident artist Eric Egualada.

Patrick adds: “In addition, we have created special cocktails based on local spirits such as Don Papa Rum and Serena Gin. One of the main highlights of this campaign is our food collaboration with Hapag Manila and Auro Chocolate for our “Art on a Plate at Mosaic” event, where you can experience the fusion of modern art, local dance , singing performances and rich traditions Filipino flavors.

“We hope you will join us in this advocacy as we now move forward in reviving local travel and tourism in the Philippines,” concludes Carmela.

If you are looking for an unforgettable experience in Boracay that not only recharges the mind and body, but also the heart and soul, come to Crimson Resort and Spa Boracay for its “Live Love Local” and marvel- you in front of the true meaning of Filipino hospitality. .

“Live Love Local” campaign partners including Hapag Manila, Auro Chocolate, Eric Egualada, etc.

“Live Love Local” at Crimson Resort and Spa Boracay is scheduled to recur in July 2022. To book your reservation or for any inquiries, visit or follow their official social media pages on Facebook and Instagram.

Media guests at “Art on a Plate at Mosaic”



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