Away from maddening crowds: Rural breaks explode as mistrust avoids coast | Hotel industry


There are no beaches, no seagulls, and in some places there are more cows than humans. It’s summer 2021: the year the British sought social distancing as much as sun, sea and sand.

Demand for rural pensions in counties such as Worcestershire and Staffordshire has skyrocketed this summer as people swapped the Algarve and Costa del Sol for the countryside, according to travel website data.

Camping and caravan trips to Staffordshire – which is nearly 100 miles from the nearest beach – were up 300% from 2019, according to, while bookings in the landlocked counties of the Worcestershire and Cambridgeshire have more than doubled.

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