Auberge du Soleil celebrates the third annual “Rosé all month of May” with an offer to guests inspired by rosé, free daily rosé tastings


An exclusive partnership with local aperitif producer, Haus, offers rosé-themed cocktails, while rosé-inspired spa services and amenities are offered throughout the resort

RUTHERFORD, Calif. (April 11, 2022) – Signaling the first taste of summer, sun inn, Napa Valley’s premier adults-only getaway, unveils its third annual month-long “Rosé All May” celebration, centered around the release of the hotel’s private label, Rosé. Throughout the month of May, hotel guests are invited to join in the festivities by booking a All May Rosé special offer including:

  • A two-night stay in a choice of luxurious accommodations (from Sunday to Thursday)
  • An upgrade to the next available room category upon arrival (subject to availability)
  • Welcome bottle of Auberge du Soleil Rosé in the room
  • Three-course prix-fixe lunch on the hotel’s famous outdoor terrace, each course expertly paired with a selected rosé
  • Full breakfast served daily at the Michelin-starred restaurant
  • 10% discount on all services at the exclusive Auberge du Soleil spa
  • Access to the free Mercedes-Benz Guest Drive program

“Nothing expresses the first taste of summer better than a perfectly chilled glass of rosé,” said Bradley Reynolds, General Manager of Auberge du Soleil. “Each year, we look forward to celebrating the official opening of rosé season by showcasing everyone’s favorite summer drink across the property. From free daily rosé tastings to rosé-inspired spa services, the Auberge du Soleil is literally “pink” all month of May.

Special Rosé cocktails will be offered throughout the month as a partner of the Auberge du Soleil with House, a local pioneer of farm-to-bottle aperitifs, to create refreshing low-alcohol beverages. Guests will appreciate Haus Spa Water featuring Haus Rose Rose served on ice with cucumber and lemon while relaxing after a treatment at the Auberge du Soleil Spa, a Rosé Rosé Spritz lounging by the pool or cooling off house on the rocks at the Bistro.

“We are delighted to work with the Auberge du Soleil team, who share our values ​​of quality, sustainability and creativity,” said Helena Price Hambrecht, Haus Co-founder and CEO. “We look forward to working together to bring a unique rose-themed cocktail experience to Napa Valley.”

In addition, the following Rosé All May amenities will be available to all property guests throughout the month:

  • A selection of still and sparkling rosés available at guest check-in
  • Welcome bottle of Auberge du Soleil Rosé delivered to each room upon arrival
  • La Vie en Rosé body treatment and rejuvenating rose source facial treatment presented at the exclusive Auberge du Soleil spa
  • Free afternoon rosé tastings in the courtyard each day
  • An expanded menu of still and sparkling Rosés served by the glass at The pub
  • Rosé Sangria served at The beach adult swimming pool and sun terrace

To book the Rosé All May stay experience online booking or contact Auberge du Soleil Reservations directly at 1.800.348.5406. Dining reservations are available on OpenTable for Restaurant and The pub.

About the Auberge du Soleil

Inspired by the laid-back sophistication of the South of France and steeped in Californian soul, Auberge du Soleil offers the most luxurious accommodations in wine country, spectacular valley views, a Michelin-starred restaurant and the exclusive spa of the Sun Inn. Nestled in a 33-acre hillside olive grove, “The Sun Inn” is famous for its passionate and intuitive service that epitomizes gracious Napa Valley hospitality. The 50 residential-style rooms, suites, and private homes set the stage for romance in the seclusion of the adult-only environment. The property is a long-time member of Relais & Châteaux, an international association of exceptional boutique properties known for excellence in hospitality and the culinary arts and the flagship hotel of the Auberge Resorts collection.

For more information, visit and follow on Instagram or Facebook @AubergeduSoleil.

About Haus

House is the pioneer of the modern aperitif market, creating lower alcohol drinks that are better for you and tasty for all palates. Made with natural and responsibly sourced fruits, herbs and botanicals, Haus is transparent about its processes and ingredients so you know exactly what’s in your drink. With about half the alcohol of hard liquor, Haus is for those who want to enjoy the social ritual of drinking without the unwanted consequences. Haus is sold in select retail locations, bars and restaurants across California with continued expansion to other states in 2022. Visit and follow @drinkhaus.

About Relais & Chateaux

Created in 1954, Relais & Châteaux is an organization of more than 560 exceptional hotels and restaurants run by independent men and women, all driven by a passion for their profession and committed to the authenticity of the relationships they forge with their clients. Present on five continents, from the vineyards of Napa Valley to Provence and the beaches of the Indian Ocean, Relais & Châteaux members invite you to discover the art of living inscribed in the culture of the place and to share a unique human story. . Relais & Châteaux members have a deep desire to protect and showcase the richness and diversity of cuisines and welcoming cultures around the world. They worked towards this goal, as well as the goal of preserving local heritages and the environment, through a UNESCO Manifesto in November 2014. For more information, please visit

About Auberge Resorts Collection

Auberge Resorts Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a handcrafted approach to luxury and bring the soul of the place to life through captivating design, exceptional cuisine, innovative spas, and gracious yet understated service. With 22 one-of-a-kind hotels and resorts, the Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations.

For more information:

Connect with Auberge Resorts Collection on Facebook Twitter and instagram @AubergeResorts and #AlwaysAuberge

About the Friedkin Group

The Friedkin Group is a private consortium of automotive, hospitality, entertainment, sports and adventure companies. These organizations include: Gulf States Toyota, GSFSGroup, US AutoLogistics, Ascent Automotive Group, Auberge Resorts Collection, AS Roma, Imperative Entertainment, 30WEST, NEON, Diamond Creek Golf Club, Congaree and Legendary Expeditions. The Friedkin Group is led by Chairman and CEO Dan Friedkin. For more information, visit


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